Beginner
Digital Marketing
Content Marketing Strategy
Unlock your potential with this carefully crafted course on Content Marketing Strategy. We've distilled years of industry experience into actionable lessons that you can apply immediately.
This course covers both theoretical foundations and practical applications. Each module builds on the previous one, ensuring a smooth learning journey.
Perfect for self-learners and professionals seeking to expand their skillset in the growing African tech ecosystem.
Course Syllabus
Week 1: Week 1: Marketing Foundations
- Lesson 1: Marketing funnel fundamentals Preview 34min
- Lesson 2: Audience research and positioning Preview 45min
- Lesson 3: Content that converts 28min
Week 2: Week 2: Core Channels
- Lesson 1: Write a campaign brief 44min
- Lesson 2: Build a landing page experiment 18min
- Lesson 3: Measure channel performance 38min
Week 3: Week 3: Analytics & Optimization
- Lesson 1: Write a campaign brief 22min
- Lesson 2: Build a landing page experiment 39min
- Lesson 3: Measure channel performance 32min
Week 4: Week 4: Marketing Project
- Lesson 1: Write a campaign brief 34min
- Lesson 2: Build a landing page experiment 23min
- Lesson 3: Measure channel performance 45min