Beginner
Digital Marketing
Email Marketing Campaigns
Embark on your learning journey with Email Marketing Campaigns. This course is designed to be accessible to beginners while providing enough depth to challenge experienced learners.
You'll gain hands-on experience through interactive coding exercises, quizzes, and real-world projects. Our community forum provides support whenever you need it.
Invest in your future today and join the next generation of African tech leaders.
Course Syllabus
Week 1: Week 1: Marketing Foundations
- Lesson 1: Marketing funnel fundamentals Preview 37min
- Lesson 2: Audience research and positioning Preview 27min
- Lesson 3: Content that converts 29min
Week 2: Week 2: Core Channels
- Lesson 1: Write a campaign brief 25min
- Lesson 2: Build a landing page experiment 38min
- Lesson 3: Measure channel performance 28min
Week 3: Week 3: Analytics & Optimization
- Lesson 1: Write a campaign brief 35min
- Lesson 2: Build a landing page experiment 38min
- Lesson 3: Measure channel performance 44min
Week 4: Week 4: Marketing Project
- Lesson 1: Write a campaign brief 17min
- Lesson 2: Build a landing page experiment 31min
- Lesson 3: Measure channel performance 44min