Beginner
Digital Marketing
Google Analytics Mastery
Unlock your potential with this carefully crafted course on Google Analytics Mastery. We've distilled years of industry experience into actionable lessons that you can apply immediately.
This course covers both theoretical foundations and practical applications. Each module builds on the previous one, ensuring a smooth learning journey.
Perfect for self-learners and professionals seeking to expand their skillset in the growing African tech ecosystem.
Course Syllabus
Week 1: Week 1: Marketing Foundations
- Lesson 1: Marketing funnel fundamentals Preview 22min
- Lesson 2: Audience research and positioning Preview 15min
- Lesson 3: Content that converts 32min
Week 2: Week 2: Core Channels
- Lesson 1: Write a campaign brief 31min
- Lesson 2: Build a landing page experiment 33min
- Lesson 3: Measure channel performance 15min
Week 3: Week 3: Analytics & Optimization
- Lesson 1: Write a campaign brief 25min
- Lesson 2: Build a landing page experiment 42min
- Lesson 3: Measure channel performance 15min
Week 4: Week 4: Marketing Project
- Lesson 1: Write a campaign brief 22min
- Lesson 2: Build a landing page experiment 38min
- Lesson 3: Measure channel performance 27min