Beginner
Digital Marketing
SEO Fundamentals
Unlock your potential with this carefully crafted course on SEO Fundamentals. We've distilled years of industry experience into actionable lessons that you can apply immediately.
This course covers both theoretical foundations and practical applications. Each module builds on the previous one, ensuring a smooth learning journey.
Perfect for self-learners and professionals seeking to expand their skillset in the growing African tech ecosystem.
Course Syllabus
Week 1: Introduction & Setup
- Lesson 1: Marketing funnel fundamentals Preview 9min
- Lesson 2: Audience research and positioning Preview 25min
- Lesson 3: Content that converts 24min
- Lesson 4: SEO foundations 18min
- Lesson 5: Analytics and attribution 21min
- Lesson 6: Campaign planning basics 13min
Week 2: Core Concepts
- Lesson 1: Write a campaign brief 8min
- Lesson 2: Build a landing page experiment 24min
- Lesson 3: Measure channel performance 13min
Week 3: Hands-On Practice
- Lesson 1: Write a campaign brief 20min
- Lesson 2: Build a landing page experiment 16min
- Lesson 3: Measure channel performance 15min
Week 4: Intermediate Techniques
- Lesson 1: Write a campaign brief 23min
- Lesson 2: Build a landing page experiment 17min
- Lesson 3: Measure channel performance 17min
- Lesson 4: Optimize with A/B tests 20min
- Lesson 5: Automate reporting 12min
- Lesson 6: Ship a growth experiment 15min