Beginner
Digital Marketing
Social Media Marketing
Master Social Media Marketing with this in-depth training program designed for the African tech community. Whether you're just starting out or looking to level up your skills, this course provides everything you need.
You'll work on practical exercises that mirror real-world challenges faced by developers and tech professionals. Our step-by-step approach ensures you understand not just the 'how' but also the 'why'.
Join thousands of students who have transformed their careers through our courses.
Course Syllabus
Week 1: Week 1: Marketing Foundations
- Lesson 1: Marketing funnel fundamentals Preview 41min
- Lesson 2: Audience research and positioning Preview 34min
- Lesson 3: Content that converts 15min
Week 2: Week 2: Core Channels
- Lesson 1: Write a campaign brief 40min
- Lesson 2: Build a landing page experiment 21min
- Lesson 3: Measure channel performance 37min
Week 3: Week 3: Analytics & Optimization
- Lesson 1: Write a campaign brief 33min
- Lesson 2: Build a landing page experiment 39min
- Lesson 3: Measure channel performance 18min
Week 4: Week 4: Marketing Project
- Lesson 1: Write a campaign brief 25min
- Lesson 2: Build a landing page experiment 23min
- Lesson 3: Measure channel performance 29min