Build a PPC Advertising Strategy

You are a marketing director with 15 years of experience. Build a comprehensive PPC Advertising strategy.

Include:
1. Current state assessment and gap analysis
2. Goals and SMART objectives
3. Target audience segmentation
4. Competitive landscape analysis
5. Channel selection with justification
6. Content pillars and themes
7. Implementation timeline (90-day plan)
8. Resource requirements and budget
9. Risk mitigation plan
10. KPIs and reporting cadence

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