Email Marketing Campaigns
By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
This comprehensive course will take you from beginner to confident practitioner in Email Marketing Campaigns. You'll learn industry-standard techniques and best practices used by professionals worldwide.
Through hands-on projects and real-world examples, you'll gain the skills needed to succeed in today's competitive tech landscape. Our curriculum is designed by industry experts with years of experience.
By the end of this course, you'll have a portfolio of projects to showcase your abilities and the confidence to apply your knowledge in professional settings.
What you will learn
- By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
- By the end of this course, learners should be able to explain Lesson 2: Audience research and positioning
- By the end of this course, learners should be able to explain Lesson 3: Content that converts
- By the end of this course, learners should be able to explain Lesson 4: SEO foundations
- By the end of this course, learners should be able to explain Lesson 5: Analytics and attribution
What you will build and prove
- Practice: Practice: Lesson 2: Build a landing page experiment
- Project: Apply Email Marketing Campaigns
- Quiz: Lesson 2: Build a landing page experiment check (pass 70%)
- Final assessment: Email Marketing Campaigns — course assessment (pass 70%)
Course journey
How this free course is structured — watch, practise, and progress module by module.
- Introduction & Setup
- Core Concepts
- Hands-On Practice
- Intermediate Techniques
- Advanced Topics
Practice
1 optional practice exercise — apply what you learned. Practice is not required to complete the course.
Assessment
- Lesson 2: Build a landing page experiment check · pass mark 70%
- Email Marketing Campaigns — course assessment · pass mark 70%
Prove
Course completion means finishing required lessons , and the course assessment . That grants a certificate of completion — not a professional certification. Optional practice does not block completion.
Curriculum
Week 1: Introduction & Setup
- Lesson 1: Marketing funnel fundamentals Preview 8min
- Lesson 2: Audience research and positioning Preview 23min
- Lesson 3: Content that converts 16min
- Lesson 4: SEO foundations 22min
- Lesson 5: Analytics and attribution 9min
- Lesson 6: Campaign planning basics 23min
Week 2: Core Concepts
- Lesson 1: Write a campaign brief 17min
- Lesson 2: Build a landing page experiment Practice 14min
- Lesson 3: Measure channel performance 14min
Week 3: Hands-On Practice
- Lesson 1: Write a campaign brief 17min
- Lesson 2: Build a landing page experiment 9min
- Lesson 3: Measure channel performance 18min
- Lesson 4: Optimize with A/B tests 12min
- Lesson 5: Automate reporting 14min
Week 4: Intermediate Techniques
- Lesson 1: Write a campaign brief 14min
- Lesson 2: Build a landing page experiment 15min
- Lesson 3: Measure channel performance 20min
Week 5: Advanced Topics
- Lesson 1: Write a campaign brief 17min
- Lesson 2: Build a landing page experiment 14min
- Lesson 3: Measure channel performance 25min
Free to enroll — no purchase required.
Instructor: Africoders
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