Google Analytics Mastery
By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
Embark on your learning journey with Google Analytics Mastery. This course is designed to be accessible to beginners while providing enough depth to challenge experienced learners.
You'll gain hands-on experience through interactive coding exercises, quizzes, and real-world projects. Our community forum provides support whenever you need it.
Invest in your future today and join the next generation of African tech leaders.
What you will learn
- By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
- By the end of this course, learners should be able to explain Lesson 2: Audience research and positioning
- By the end of this course, learners should be able to explain Lesson 3: Content that converts
- By the end of this course, learners should be able to explain Lesson 4: SEO foundations
- By the end of this course, learners should be able to explain Lesson 5: Analytics and attribution
What you will build and prove
- Practice: Practice: Lesson 2: Build a landing page experiment
- Project: Apply Google Analytics Mastery
- Quiz: Lesson 2: Build a landing page experiment check (pass 70%)
- Final assessment: Google Analytics Mastery — course assessment (pass 70%)
Course journey
How this free course is structured — watch, practise, and progress module by module.
- Introduction & Setup
- Core Concepts
- Hands-On Practice
- Intermediate Techniques
- Advanced Topics
- Real-World Projects
- Best Practices
Practice
1 optional practice exercise — apply what you learned. Practice is not required to complete the course.
Assessment
- Lesson 2: Build a landing page experiment check · pass mark 70%
- Google Analytics Mastery — course assessment · pass mark 70%
Prove
Course completion means finishing required lessons , and the course assessment . That grants a certificate of completion — not a professional certification. Optional practice does not block completion.
Curriculum
Week 1: Introduction & Setup
- Lesson 1: Marketing funnel fundamentals Preview 16min
- Lesson 2: Audience research and positioning Preview 20min
- Lesson 3: Content that converts 22min
- Lesson 4: SEO foundations 8min
- Lesson 5: Analytics and attribution 9min
Week 2: Core Concepts
- Lesson 1: Write a campaign brief 25min
- Lesson 2: Build a landing page experiment Practice 17min
- Lesson 3: Measure channel performance 17min
- Lesson 4: Optimize with A/B tests 23min
- Lesson 5: Automate reporting 21min
- Lesson 6: Ship a growth experiment 15min
Week 3: Hands-On Practice
- Lesson 1: Write a campaign brief 9min
- Lesson 2: Build a landing page experiment 14min
- Lesson 3: Measure channel performance 25min
- Lesson 4: Optimize with A/B tests 12min
- Lesson 5: Automate reporting 18min
- Lesson 6: Ship a growth experiment 11min
Week 4: Intermediate Techniques
- Lesson 1: Write a campaign brief 23min
- Lesson 2: Build a landing page experiment 23min
- Lesson 3: Measure channel performance 11min
- Lesson 4: Optimize with A/B tests 16min
- Lesson 5: Automate reporting 9min
Week 5: Advanced Topics
- Lesson 1: Write a campaign brief 13min
- Lesson 2: Build a landing page experiment 10min
- Lesson 3: Measure channel performance 25min
- Lesson 4: Optimize with A/B tests 20min
Week 6: Real-World Projects
- Lesson 1: Write a campaign brief 19min
- Lesson 2: Build a landing page experiment 20min
- Lesson 3: Measure channel performance 21min
- Lesson 4: Optimize with A/B tests 22min
- Lesson 5: Automate reporting 15min
- Lesson 6: Ship a growth experiment 16min
Week 7: Best Practices
- Lesson 1: Write a campaign brief 21min
- Lesson 2: Build a landing page experiment 10min
- Lesson 3: Measure channel performance 22min
- Lesson 4: Optimize with A/B tests 8min
- Lesson 5: Automate reporting 18min
- Lesson 6: Ship a growth experiment 11min
Free to enroll — no purchase required.
Instructor: Africoders
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