Graphic Design & Creative Production with AI
DRAFT PLACEHOLDER PRICING — not a live purchasable SKU while unpublished.
**Graphic Design & Creative Production with AI** teaches design fundamentals and AI-assisted creative production under **human creative direction**.
You will LEARN visual hierarchy, typography, colour, and briefs; BUILD campaigns with AI as a production accelerator; and GROW the judgement to evaluate quality, accessibility, licensing awareness, and brand consistency.
This is not “100 AI image prompts,” not a single-vendor Midjourney tutorial, and not a software engineering course. Free Africoders discovery may warm you up; this Premium BUILD track is structured practice with assessment and a portfolio-grade **AI-Assisted Brand Campaign System** capstone — graded on design outcomes and creative direction, not how many images you generated.
## Positioning
LEARN → BUILD → GROW. Design fundamentals first; AI accelerates production; humans own creative direction.
## Tool freshness
Stable competencies (hierarchy, type, colour, critique, consistency, a11y, licensing awareness) are vendor-agnostic. Model names and product UIs belong in dated tool notes — not graded MUST criteria.
## Further reading
- Material Design 3 — Typography overview — https://m3.material.io/styles/typography/overview - Google Fonts Knowledge — https://fonts.google.com/knowledge - WCAG 2.2 Understanding Contrast (Minimum) — https://www.w3.org/WAI/WCAG22/Understanding/contrast-minimum.html - W3C Web Accessibility Initiative — Images Tutorial — https://www.w3.org/WAI/tutorials/images/ - MDN — Responsive images (export/delivery context) — https://developer.mozilla.org/en-US/docs/Learn/HTML/Multimedia_and_embedding/Responsive_images - Creative Commons — About the licenses — https://creativecommons.org/share-your-work/cclicenses/ - U.S. Copyright Office — Copyright basics (jurisdiction-specific; verify locally) — https://www.copyright.gov/circs/circ01.pdf - Nielsen Norman Group — Visual hierarchy — https://www.nngroup.com/articles/visual-hierarchy-ux-definition/ - WebAIM — Contrast Checker — https://webaim.org/resources/contrastchecker/ - W3C — Understanding WCAG (overview) — https://www.w3.org/WAI/standards-guidelines/wcag/
Course journey
How this Premium programme is structured — from foundations to practical work.
- Design Thinking and Visual Communication
- Composition and Visual Hierarchy
- Typography
- Colour and Brand Systems
- Designing From a Brief
- AI for Creative Ideation
- AI-Assisted Image Production
- Image Editing and Compositing
- Brand Consistency and Multi-Asset Design
- Design for Digital Products
- Quality, Ethics and Professional Delivery
- Creative Production Capstone Studio
Curriculum
Week 1: Design Thinking and Visual Communication
- What graphic design solves (and what it does not) Preview 28min
- Audience, message, and communication objectives 30min
- Briefs, constraints, and human judgement vs AI assistance 32min
Week 2: Composition and Visual Hierarchy
- Hierarchy, focal points, and guiding attention 28min
- Balance, alignment, proximity, contrast, and whitespace 30min
- Grid thinking and before/after composition critique 32min
Week 3: Typography
- Type hierarchy, display vs body, and scale 28min
- Font pairing, readability, and spacing 30min
- Typography mistakes and accessibility 32min
Week 4: Colour and Brand Systems
- Colour relationships, contrast, and meaning 28min
- Palettes: primary, secondary, accent, and consistency 30min
- Accessible colour systems (WCAG contrast concepts; meaning beyond colour alone) 34min
Week 5: Designing From a Brief
- Interpreting briefs: audience, objectives, constraints 28min
- Moodboards, references, and visual direction 30min
- Concept development and selecting a direction 32min
Week 6: AI for Creative Ideation
- AI-assisted brainstorming and concept exploration (prompt is not the design) 30min
- Moodboard assistance, alternatives, and rejecting weak concepts 32min
- Prompt iteration and reference analysis without vendor lock-in 34min
Week 7: AI-Assisted Image Production
- Generating visual assets with composition and style direction 30min
- Subject consistency, aspect ratios, iteration, and refinement 32min
- Inspecting artefacts: hands, faces, text, logos, geometry, lighting, anatomy — AI is not automatically production-ready 34min
Week 8: Image Editing and Compositing
- Raster editing fundamentals: crop, resize, colour correction, selections 30min
- Masking, background removal, retouching, and compositing 32min
- AI-assisted editing plus mandatory manual correction 30min
Week 9: Brand Consistency and Multi-Asset Design
- Visual systems, templates, and layout systems 30min
- Consistent type, colour, and imagery across assets 32min
- Transforming one concept into multiple related campaign assets 34min
Week 10: Design for Digital Products
- Social graphics, banners, thumbnails, and marketing formats 28min
- Responsive dimensions, export formats, and compression 30min
- Accessibility for digital visuals (alt text intent, contrast, readable type sizes) 30min
Week 11: Quality, Ethics and Professional Delivery
- Quality control, factual accuracy, and misleading imagery 30min
- Copyright, licensing, trademarks, likeness — awareness without false legal certainty; jurisdictions vary 32min
- Client review, revisions, file organisation, and export specifications (+ AI disclosure where appropriate) 30min
Week 12: Creative Production Capstone Studio
- Campaign brief to concept: moodboard and visual direction 32min
- Asset production, consistency, and multi-format adaptation 36min
- QA, presentation, AI contribution log, and retrospective 34min
Instructor: Africoders
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