SEO Fundamentals
By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
This comprehensive course will take you from beginner to confident practitioner in SEO Fundamentals. You'll learn industry-standard techniques and best practices used by professionals worldwide.
Through hands-on projects and real-world examples, you'll gain the skills needed to succeed in today's competitive tech landscape. Our curriculum is designed by industry experts with years of experience.
By the end of this course, you'll have a portfolio of projects to showcase your abilities and the confidence to apply your knowledge in professional settings.
What you will learn
- By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
- By the end of this course, learners should be able to explain Lesson 2: Audience research and positioning
- By the end of this course, learners should be able to explain Lesson 3: Content that converts
- By the end of this course, learners should be able to explain Lesson 1: Write a campaign brief
- By the end of this course, learners should be able to explain Lesson 2: Build a landing page experiment
What you will build and prove
- Practice: Practice: Lesson 2: Build a landing page experiment
- Project: Apply SEO Fundamentals
- Quiz: Lesson 2: Build a landing page experiment check (pass 70%)
- Final assessment: SEO Fundamentals — course assessment (pass 70%)
Course journey
How this free course is structured — watch, practise, and progress module by module.
- Week 1: Marketing Foundations
- Week 2: Core Channels
- Week 3: Analytics & Optimization
- Week 4: Marketing Project
Practice
1 optional practice exercise — apply what you learned. Practice is not required to complete the course.
Assessment
- Lesson 2: Build a landing page experiment check · pass mark 70%
- SEO Fundamentals — course assessment · pass mark 70%
Prove
Course completion means finishing required lessons , and the course assessment . That grants a certificate of completion — not a professional certification. Optional practice does not block completion.
Curriculum
Week 1: Week 1: Marketing Foundations
- Lesson 1: Marketing funnel fundamentals Preview 29min
- Lesson 2: Audience research and positioning Preview 45min
- Lesson 3: Content that converts 44min
Week 2: Week 2: Core Channels
- Lesson 1: Write a campaign brief 42min
- Lesson 2: Build a landing page experiment Practice 44min
- Lesson 3: Measure channel performance 34min
Week 3: Week 3: Analytics & Optimization
- Lesson 1: Write a campaign brief 27min
- Lesson 2: Build a landing page experiment 21min
- Lesson 3: Measure channel performance 19min
Week 4: Week 4: Marketing Project
- Lesson 1: Write a campaign brief 37min
- Lesson 2: Build a landing page experiment 32min
- Lesson 3: Measure channel performance 17min
Free to enroll — no purchase required.
Instructor: Africoders
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