Social Media Marketing
By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
Master Social Media Marketing with this in-depth training program designed for the African tech community. Whether you're just starting out or looking to level up your skills, this course provides everything you need.
You'll work on practical exercises that mirror real-world challenges faced by developers and tech professionals. Our step-by-step approach ensures you understand not just the 'how' but also the 'why'.
Join thousands of students who have transformed their careers through our courses.
What you will learn
- By the end of this course, learners should be able to explain Lesson 1: Marketing funnel fundamentals
- By the end of this course, learners should be able to explain Lesson 2: Audience research and positioning
- By the end of this course, learners should be able to explain Lesson 3: Content that converts
- By the end of this course, learners should be able to explain Lesson 1: Write a campaign brief
- By the end of this course, learners should be able to explain Lesson 2: Build a landing page experiment
What you will build and prove
- Practice: Practice: Lesson 2: Build a landing page experiment
- Project: Apply Social Media Marketing
- Quiz: Lesson 2: Build a landing page experiment check (pass 70%)
- Final assessment: Social Media Marketing — course assessment (pass 70%)
Course journey
How this free course is structured — watch, practise, and progress module by module.
- Introduction & Setup
- Core Concepts
- Hands-On Practice
- Intermediate Techniques
- Advanced Topics
- Real-World Projects
Practice
1 optional practice exercise — apply what you learned. Practice is not required to complete the course.
Assessment
- Lesson 2: Build a landing page experiment check · pass mark 70%
- Social Media Marketing — course assessment · pass mark 70%
Prove
Course completion means finishing required lessons , and the course assessment . That grants a certificate of completion — not a professional certification. Optional practice does not block completion.
Curriculum
Week 1: Introduction & Setup
- Lesson 1: Marketing funnel fundamentals Preview 10min
- Lesson 2: Audience research and positioning Preview 13min
- Lesson 3: Content that converts 18min
Week 2: Core Concepts
- Lesson 1: Write a campaign brief 16min
- Lesson 2: Build a landing page experiment Practice 13min
- Lesson 3: Measure channel performance 22min
- Lesson 4: Optimize with A/B tests 18min
Week 3: Hands-On Practice
- Lesson 1: Write a campaign brief 25min
- Lesson 2: Build a landing page experiment 21min
- Lesson 3: Measure channel performance 17min
- Lesson 4: Optimize with A/B tests 11min
- Lesson 5: Automate reporting 23min
- Lesson 6: Ship a growth experiment 23min
Week 4: Intermediate Techniques
- Lesson 1: Write a campaign brief 13min
- Lesson 2: Build a landing page experiment 24min
- Lesson 3: Measure channel performance 16min
- Lesson 4: Optimize with A/B tests 20min
- Lesson 5: Automate reporting 18min
Week 5: Advanced Topics
- Lesson 1: Write a campaign brief 21min
- Lesson 2: Build a landing page experiment 20min
- Lesson 3: Measure channel performance 23min
Week 6: Real-World Projects
- Lesson 1: Write a campaign brief 20min
- Lesson 2: Build a landing page experiment 24min
- Lesson 3: Measure channel performance 9min
- Lesson 4: Optimize with A/B tests 12min
- Lesson 5: Automate reporting 18min
- Lesson 6: Ship a growth experiment 22min
Free to enroll — no purchase required.
Instructor: Africoders
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